Raisa Bruner of Time described the song as "a clubby, beat-heavy track that pulses with energy and a sax melody line off the top", with the song being "hard-charging" during its runtime. Īs of August 2021, the video has surpassed over 980 million views on YouTube. The key scenic artists were Hong Yeong-jun, Lim Kwang-hyun, and Seo Sang-hyeok. Song Sukki as the construction manager, Ma Seung-keun working the show light, and Kang Jong working the lift operator. Other key personnel are Song Hyun-seok who controlled the gaffer, Kim Bona and Park Jin-sil as art directors, Ahn Ye-min and Lee Hyun-seung making up the art team. The director of photohgraphy was Man Hyun-woo from GDW. Assistant directors include Guzza, MinJe, Jeong, Park Hye-heong all from Lumpens. The music video was created by the director Choi Yong-seok of Lumpens. The video ends with several "Idol Challenge" video clips uploaded from their fans. The music video is similar to the original music video, but with some additional scenes and Nicki Minaj rapping her part with Korean transliteration of the lyrics at her back. On September 6, 2018, the music video featuring Nicki Minaj was released. The record was eventually broken in December 2018 by Ariana Grande, with the song " Thank U, Next". On August 29, 2018, the music video became the fastest to reach 100 million views on YouTube in 2018. YouTube's official tally saw the music video garner over 56 million views within 24 hours of its release, breaking Blackpink's previous record for " Ddu-Du Ddu-Du", of being the most viewed K-pop group music video within the first 24 hours and making it the most watched music video within the first 24 hours, surpassing American singer-songwriter Taylor Swift’s music video for “ Look What You Made Me Do”, which recorded 43.2 million views in 2017.
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On August 22, 2018, the teaser video of the track was released, while the full music video was released on August 24. One of the writers, Ali Tamposi, stated the rep from Big Hit wanted the song to feel intense. "Idol" is in the key of C# minor and incorporates various styles such as pop, world, contemporary R&B, and K-pop. Gqom combines powerful traditional thumping drum with bass and house synths in a balance between tradition and trend." adding, "The track’s blend of Korean instruments like the gakgung (the Korean horn-bow which explains the shehnai-like sounds) with African rhythms, trap rap and electronica contribute to expanding its culturally rich, diverse, global sound".
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Rolling Stone India said, "According to the group’s label Big Hit Entertainment, “Idol” was inspired by gqom, a style of house music that originated in Durban, South Africa. The African beats are layered with traditional Korean rhythms, as well as the pounding of a Korean folk percussion instrument used in the performance of traditional Korean farmers' ensemble.
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Yonhap reported, "The song is electronic dance music in the style of South African dance music.
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According to media outlets, the song and the music video were inspired by Korean genre pansori and John Woo's 1997 movie Face/Off. Composition Īs described by Billboard's Tamar Herman, "Idol" is a "traditionally inspired track" featuring different classical Korean instruments. The challenge has been done by different celebrities such as B.A.P member Zelo and Stephen "tWitch" Boss on The Ellen DeGeneres Show. Īfter its release, the song inspired an Internet dance challenge known as the "Idol Challenge", in which people dance to the chorus of the song, to try out the song's choreography.
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On August 24, 2018, two hours before the official release of the album, Big Hit Entertainment confirmed that an alternative version of "Idol" featuring Nicki Minaj would be included in the digital version of the album as a bonus track. The day before the release of the single when its trailer was released, rumors about a collaboration track between BTS and Nicki Minaj had surfaced when Shazam identified the teaser video of the track as "Idol by BTS (feat.